Thursday, September 15, 2016

Value for money (Market Express)

Value for money or VFM is the most widely used term while buying anything. However, most of the time, it is just another marketing gimmick.

People go to shop for an air conditioner. After shortlisting 3-4 air conditioners, they ask the shopkeeper – “which is best? In terms of value for money?”

Click here to read the full article published first in www.MarketExpress.in - India's First Global Insights & Analysis Sharing Platform


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